Nearly every industry requires a basic understanding of entrepreneurship, marketing and finance. The demand for marketing professionals and the need for more entrepreneurs to start new business ventures will continue to increase. As technology changes and improves, this will create new products and opportunities. Companies will rely heavily on sales and marketing professionals to increase the demand.
Students in this program will learn to recognize economic and market trends, develop entrepreneurial, management and leadership skills, utilize various sales promotional techniques, create positive relationships with customers and develop business plans. The school store, “The spot”, provides the opportunity to practice marketing strategies and track financial information. Students in this program frequently qualify for state and national DECA leadership events.
Communications (reading, writing and speaking) skills are essential to be successful in this program. Students in this class generally are outgoing, creative and have the ability to work independently and as part of a team. Most students in the program have access to the internet and strong computer skills.
Textbook reading level: College level